Who is representing your brand? How to choose a recruiter for your business

Posted By Ravi Rao  
14/05/2020
00:00 AM

If you have a recruiter that is 100% invested and focused on your business, then the candidate journey will be well managed.  

If I was looking to assess a recruitment agency for my business, I would first look at the recruiter’s personal or business brand and make sure it matched my expectations. 

Remember, a recruiter is a reflection of your company brand. 

Conversely, a company should engage an agency who has a strong brand in the candidate market to attract the right talent. 

Many organisations don’t understand the mechanics of what it takes to find good talent - and branding matters. 

If you have a recruiter that is 100% invested and focused on your business, then the candidate journey will be well managed. 

It comes down to time and investment of time. This is really what recruitment is all about: time and an investment in time. 

Anyone who has worked in recruitment will understand the huge amount of time it takes to find good talent. Managing the candidate journey on a regular and consistent basis also takes a lot of time. 

Cultivating the candidate journey

Quite often the candidate journey will start with an agency long before a client has a requirement. 

I am a little bias, but this is exactly why you would engage a specialist agency. 

Anyone can advertise on Seek and LinkedIn, but that is not a great way to start a candidate journey.

If your company's competitors are advertising on Seek and LinkedIn, where is your companies' point of differentiation? After all, everyone advertises. But does this set your brand apart or reach those candidates that are not looking for work?

Of course, it doesn't. 

The real candidate journey starts with an industry connection that is relevant to the candidates' career aspirations. Reaching out proactively and consistently makes a massive difference.

Conclusion

A good recruitment agency should represent your brand in the best way possible. They should mirror your values and your business expectations. A good agency will also understand they are responsible for driving an incredible candidate journey too. So, make sure you ask how they intend to enhance the experience for your candidates too. 

computer  Boutique Australian recruitment agency sourcing experts in Telecommunications, IT and Cyber Security
Please contact our team via (03) 86092005 email:   info@hunterprofessional.com.au